2013-04-26
On the 22nd, Ningde City’s Quality and Technical Supervision Bureau announced that the national standard for "Pressed White Tea," drafted and developed by the Fuding City Quality Measurement and Testing Institute, has officially been approved for establishment. The standard is expected to be completed by 2014, ensuring that pressed white tea will finally have a nationwide benchmark to follow.
Fuding is one of China’s top ten tea-producing counties/cities, renowned as the "Home of Chinese White Tea" and the "Hometown of Famous Chinese Teas." It is also the birthplace, primary production area, and key export base for China’s white tea. Fuding white tea is celebrated worldwide for its distinctive quality and unique health-promoting, medicinal properties—and its crafting techniques have even been recognized as part of the national-level Intangible Cultural Heritage list.
In recent years, the Chinese white tea market has steadily gained momentum, driven in part by white tea’s growing popularity due to its exceptional qualities and versatility in both transportation and storage.
Anxi Tieguanyin, Fuding White Tea, and Fuzhou Jasmine Tea Make It Into Top 10 Brand Value Rankings
2013-04-19
April 18: The highly anticipated results of the 2013 China Tea Regional Public Brand Value Assessment were officially unveiled at a grand event held in Xinchang, Zhejiang Province. After months of rigorous selection, the "Top 10 Chinese Tea Regional Public Brands of 2013" were proudly announced, with three prominent provincial tea categories—Anxi Tieguanyin, Fuding White Tea, and Fuzhou Jasmine Tea—making the prestigious list. Joining them among the top 10 are well-known names such as West Lake Longjing, Pu'er Tea, Xinyang Maojian, Dongting Mountain Biluochun, Dafu Longjing, Anji White Tea, and Qimen Red Tea.
It’s worth noting that this assessment, initiated in 2010, is conducted jointly by the CARD China Agricultural Brand Research Center at Zhejiang University, *China Tea* magazine, and the China National Tea Research Institute.
2013-04-17
On the 29th, Fuding News Network announced the list of 54 Fuding white tea enterprises authorized to use the national geographical indication trademark. Moving forward, tea companies in Fuding City will further strengthen inspection and supervision of these licensed businesses to ensure that their tea products meet stringent safety standards, firmly establishing Fuding white tea as an eco-friendly, health-conscious, and trustworthy tea brand.
It’s worth noting that "Fuding White Tea" is a geographically indicated certification trademark registered with the Trademark Office of the State Administration for Industry and Commerce, serving as proof of the unique quality characteristics of Fuding white tea. Only enterprises that have been officially approved and signed the "Certification Trademark Use License Agreement," along with receiving the corresponding "Certification Trademark Usage Certificate," are permitted to use the trademark.
2013-04-17
The author learned at the recently held 6th China Songyang Tea Traders Conference and Songyang Silver Monkey Tea Festival that, in spring 2013, prices for fresh tea leaves generally fell by 5% to 10%, while Fuding white tea leaves stood out, seeing a remarkable 30% increase compared to last year.
Since the start of spring, rapid temperature rises combined with alternating sunny and rainy weather—primarily sunny days—have created ideal climatic conditions for tea bud development. As a result, this year’s Fuding white tea harvest has begun approximately 10 days earlier than last year. According to surveys conducted in tea-growing areas across townships like Diandou, Bailin, and Dianxia, fresh spring tea leaves are currently of excellent quality and fetching high prices, presenting an encouraging outlook. Overall, spring tea production is showcasing the following key characteristics:
Spring tea harvesting has started earlier than usual this year.
Fuding City Hosts a Traditional White Tea Production Skills Training Workshop
2013-04-17
Recently, a national-level training workshop on the传承 and practice of Fuding White Tea Production Techniques—recognized as an intangible cultural heritage—was held in Bailiu Village, Diandou Town. The event was jointly organized by the Fuding City Tea Association and the City Bureau of Culture, Sports, and Tourism, with the Bailiu Tea Cooperative of Diandou Town serving as the承办单位 (host). Over 60 participants, including representatives from key tea enterprises in Fuding City as well as prominent tea growers from Bailiu Village and neighboring villages such as Wengxi and Guojian, attended the session.
Notably, this training marks the second installment of the Fuding White Tea Production Techniques Workshop series, co-hosted by the Fuding City Tea Association and the City Bureau of Culture, Sports, and Tourism in Bailiu Village. The workshop features Elder Mei Xiangjing, a nationally recognized inheritor of traditional techniques within the intangible cultural heritage category.
2013-04-17
On April 9, the results of the 2013 China Tea Regional Public Brand Value Assessment were unveiled in Xinchang County, Zhejiang Province. Fuding White Tea proudly secured the sixth spot among the "Top 10 Chinese Tea Regional Public Brands of 2013." According to the assessment, Fuding White Tea’s public brand value reached 2.693 billion yuan in 2013.
Since 2010, Fuding White Tea has consistently ranked within the top 10 in the national tea regional public brand value evaluations for four consecutive years. From 2010 to 2012, its public brand value was assessed at 2.256 billion, 2.445 billion, and 2.534 billion yuan, respectively, reflecting an average annual growth rate of 6.1% over the past four years.
When Starbucks Falls in Love with Fuding White Tea
2013-04-15
Coffee giant now selling white tea too? Yesterday, Starbucks' official website revealed that its "Starbucks White Peony Tea" boasts a popularity rating of four stars (out of a maximum five).
Back in January 2011, Starbucks introduced its first white tea product—White Peony Tea—from Fuding, China, launching it in Hong Kong at around 30 RMB per cup. Today, however, several premium white tea beverages and elegantly packaged loose-leaf teas from Starbucks' Fuding line have made a bold debut in stores across Europe and North America, with prices now ranging from 80 to 100 RMB per cup.
As everyone knows, Starbucks is a global leader in specialty coffee retailing, roasting, and brand ownership. But what exactly drew the international coffee giant to strike up a "romance" with Fuding white tea? That’s a story worth exploring further…
2013-04-12
April 11, West Lake Longjing Information Platform: Bailiu Village in Fuding City is known as China's No. 1 White Tea Village. Every household in the village owns tea gardens, with some cultivating as little as a few mu and others managing as many as dozens of mu. Following the establishment of the Bailiu White Tea Professional Cooperative in December 2006, scattered tea farmers were united into a strong collective. For years, the cooperative has faithfully upheld the traditional craftsmanship of Fuding white tea production, fostering a sustainable economic model characterized by a "cooperative + enterprise + base + farmer" structure—a small-scale yet market-oriented system that creates a positive cycle of growth.
"Thanks to this setup, farmers no longer need to travel elsewhere to sell their tea; they can easily handle sales right here in the village, often at prices comparable to those outside," says one local resident, highlighting the convenience and efficiency of the new system.
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