2012-10-22
"World white tea is in China, and Chinese white tea is in Fuding." To unlock the full brand potential of Fuding white tea and ensure its aroma spreads far and wide, Fuding—known as "China’s Home of White Tea"—has invested significantly in recent years. This includes exploring the health benefits of white tea, implementing a robust quality-tracing system, and strengthening its brand identity. As a result, Fuding has successfully shifted from the past scenario of "flowers blooming within the walls but fragrant beyond," actively driving the growth and expansion of its tea industry.
Keyword: Health & Wellness
Research conducted by leading national institutions such as the National Research Center for Plant Functional Components, the China CDC, and Zhejiang University reveals that Fuding white tea not only effectively neutralizes excess oxygen free radicals but also demonstrates remarkable efficacy in promoting overall health and well-being.
The 8th China Tea Industry Economic Annual Conference Held in Fuding City
2012-10-22
On the morning of the 18th, the 8th China Tea Industry Economic Annual Conference officially kicked off in Fuding City, known as the "Home of White Tea in China." Attendees at the opening ceremony included Liu Huanxiang, President of the China Tea Circulation Association; Zhuang Xian, Vice Chairman of the Standing Committee of the Provincial People's Congress; Zhang Jia-kun, President of the Fujian Strait Cross-Strait Exchange Association; along with Liao Xiaojun, Secretary of the Ningde Municipal Party Committee; Xie Yangjun, Director of the Municipal People's Congress Standing Committee; Chen Hui, Vice Mayor; and Wang Daizhong, Vice Chairman of the Municipal Political Consultative Conference.
Tea is a vital pillar industry driving rural economies in our city and a key source of income for local farmers—nearly 70% of rural households in the region have seen their incomes boosted, directly or indirectly, thanks to tea production. The municipal Party committee and government place great emphasis on developing the tea industry, having recently ramped up investments, promoted technological innovation, and accelerated efforts to enhance…
The 8th China Tea Industry Economic Annual Conference Held in Fuding
2012-10-22
The "8th China Tea Industry Economic Annual Conference," themed "Quality & Safety, Brand Marketing, and Industrial Upgrading," along with the 5th National Congress of Members of the China Tea Circulation Association, was held on the 18th in Fuding City, Fujian Province—the renowned "Home of White Tea" in China.
The conference reviewed the nation's tea production and sales activities from 2011 to 2012, and it also recognized and honored outstanding individuals and organizations, including the "2012 Top Ten Economic Figures in China's Tea Industry," the "Top 10 E-commerce Enterprises in China's Tea Industry for 2012," as well as the "Top 10 Ecologically-Friendly Tea-Producing Counties Nationwide in 2012," alongside other leading enterprises and exemplary counties and workers.
Leaders from relevant national ministries and commissions, industry experts, and association members attended the event.
Fuding City is actively producing white tea cakes to seize opportunities in the tea market.
2012-09-21
Currently, it's peak season for making Fuding white tea cakes, and many tea companies in Fuding City are actively producing and releasing their products to seize lucrative market opportunities. Recently, Ruida Tea Company, located in Diandou Town, Fuding City, has been bustling with production of Fuding White Peony tea cakes. According to Chen Jiarui, the company’s head, the current lineup of Fuding white tea cakes includes several varieties, such as aged white tea cakes, White Peony tea cakes, and newly crafted white tea cakes. Producing these premium tea cakes demands strict quality standards for the fresh leaves used—specifically, they must be tender, uniform, fresh, and ideally suited for processing. For the aged white tea cakes, the company carefully selects high-quality Fuding Dabai and Fuding Dahao tea leaves that have been aged for at least five years, harvested from the first spring flush, and then meticulously crafted into exquisite tea cakes.
2012-09-21
During the 16th China International Investment Fair and the 2012 China International Tea Industry Investment Exhibition, 14 leading tea companies from Fuding City—including Pinpinxiang, Guangfu, Yurongxiang, Wuyao, Sanshanyuan, Luye, Tianhu, and others—joined forces to showcase their products. Against the backdrop of declining national tea exports, these companies stood out remarkably, securing foreign trade orders worth a remarkable 60 million yuan, setting a new record for white tea-related exhibition bookings.
Behind this success lies a strategic approach: building strong, proprietary brands while accelerating research and production in advanced tea processing to boost product value-added potential. This strategy offers valuable insights for our province’s tea exporters, which are currently struggling to break free from the trap of low-price competition and remain heavily reliant on lower-grade and raw-material teas.
Meanwhile, aged white tea is uncovering entirely new market opportunities.
Fuding White Tea, Fragrance Lingering on Mount Taibao
2012-09-04
White tea is the earliest among the six major categories of tea to be crafted. As early as the Zhou Dynasty, ancient people already employed a simple processing method—drying tea leaves either in the sun or in the shade—similar to how modern white tea is made today. This technique allowed them to preserve the leaves for various purposes, such as ritual offerings, medicinal treatments, spiritual retreats, and everyday tea-drinking occasions. We refer to these ancient teas as "ancient white tea." According to legend, Lady Lan once "sun-dried the tender buds of tea to treat measles," marking this brew as perhaps the very first prototype of white tea.
More than a thousand years ago, Lu Yu’s *The Classic of Tea*, citing the *Yongjia Illustrated Treatise*, noted: "Three hundred li east of Yongjia County lies White Tea Mountain." However, Professor Chen Chuan, in his seminal work *A Comprehensive History of the Tea Industry*, corrected this by pointing out that "300 li east of Yongjia actually refers to the sea—and it’s likely a misinterpretation of '300 li south.'"
Fuding White Tea Culture and the Inaugural Timao Niangniang Festival Procession Event
2012-08-28
On August 23—the seventh day of the seventh lunar month—Fuding’s White Tea Culture Festival and the inaugural Taibao Niangniang Memorial Ceremony were held as scheduled, drawing over 1,000 devotees who formed a procession that took more than 30 minutes to complete its full route. The entire procession wound through the city center, with the parade lasting over two hours in total.
That day also marked China’s traditional Qixi Festival, or the "Double Seventh" Day—a romantic occasion often associated with love and matchmaking. Legend has it that single men and women who pay their respects to Taibao Niangniang on this day are likely to soon find their ideal partners.
Earlier in the morning, dignitaries from Fuding City and Taiwanese Taoist practitioners gathered for a special "Harmony and Peace in Fuding" prayer ceremony, during which local residents eagerly joined in to offer their blessings. The event also included preparations for a charitable donation drive aimed at raising funds to support education, helping to secure tuition assistance for underprivileged students in Fuding.
2012-08-24
On the afternoon of August 19, the "Press Conference on Research Findings of Fuding White Tea's Health and Wellness Benefits" was held in Hangzhou. During the event, five leading domestic research institutions officially confirmed that Fuding white tea possesses remarkable health-promoting and wellness-enhancing properties.
The research project on the health benefits of Fuding white tea was spearheaded by Professor Liu Zhonghua from the National Center for Engineering Research on Utilization of Plant Functional Components at Hunan Agricultural University. It brought together expertise from the National Center for Engineering Research on Utilization of Plant Functional Components, Tsinghua University’s Center for Modernization of Traditional Chinese Medicine, Peking University’s Center for Aging Medicine Research, the Key Laboratory of Tea Science under the Ministry of Education, and the Sub-health Intervention Technology Laboratory of the State Administration of Traditional Chinese Medicine.
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Address: Mayang Village, Diandou Town, Fuding City, Fujian Province
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