Zhang Zhengku: The First Initiator of the New Century Fuding White Tea Promotion
2012-03-31
From a young age, he was deeply drawn to military life. In February 1978, through his own hard work and determination, he finally achieved his lifelong dream of becoming a proud member of the armed forces, embarking on a three-year journey as a soldier. He honorably discharged in January 1981. During his time in the military, he consistently excelled, earning three commendations and even being awarded the title of "First-Class Technical Expert."
Before venturing into the tea business, Zhang Zhengku served as an assistant accountant at the Fuding City Agricultural Bureau, later rising to become the director of the Fuding Natural Fragrance Tea Factory. Throughout his career, he earned numerous prestigious accolades, including Outstanding Assistant Accountant and Provincial Advanced Worker. Yet, despite this seemingly stable and rewarding life, he couldn’t shake off a growing sense of restlessness—leading him to eventually pursue his passion for tea.
2012-03-31
At the 10th-anniversary celebration of Fujian Fuding Southeast White Tea Import & Export Co., Ltd., marking both the company’s decade-long journey and the grand opening of its new factory, our Chairman Zhang Zhengku was honored with the title of "Pioneer of Fuding White Tea in the New Century." This recognition serves as both a commendation and an inspiring encouragement for our company’s decade-long dedication to promoting Fuding white tea.
Chairman Zhang Zhengku adheres to the business philosophy of "Southeast White Tea: Honesty Builds Trust Across the Globe; Quality Excellence Leads to Healthier Lifestyles," always prioritizing customer satisfaction above all else. By earning customers’ trust through unwavering integrity and delivering the finest quality products coupled with exceptional service, he has steadily strengthened the company’s capabilities—ensuring that more consumers can enjoy safe, high-quality white tea. In doing so, he not only allows people to savor the joy of tea but also helps them embrace a healthier, more fulfilling lifestyle.
2012-03-31
On March 29, the 10th anniversary celebration of Fuding Southeast White Tea Import & Export Co., Ltd., along with its new factory relocation ceremony, was held in Mayang Town, Diandou.
It is worth noting that Fujian Fuding Southeast White Tea Import & Export Co., Ltd. is a leading enterprise integrating tea cultivation, production, processing, R&D, sales, export, and promotion of tea culture. The company has repeatedly earned top honors such as "Tea King" and gold and silver awards in national-level tea quality competitions.
The event was enlivened by an art and calligraphy workshop led by the city’s Federation of Literary and Art Circles. Photo by Lin Haiyun and Liao Shixiong.
"Fuding White Tea" brand achieves remarkable success in its establishment.
2012-03-30
Recently, the Fuding City Tea Industry Development Leading Group Office announced that the city is working diligently to deepen and enhance the cultural significance of the Fuding white tea industry, aiming to unlock its high-value cultural attributes. Efforts are focused on building a robust public brand and distinctive specialty brands for Fuding white tea, while simultaneously strengthening the region's overall brand image. These initiatives have already yielded remarkable results: to date, the city boasts 1 China Famous Trademark, 12 Well-Known Trademarks, 8 Provincial Famous Trademarks, 7 Provincial Brand Products, and 4 Provincial Brand Agricultural Products.
In recent years, Fuding City has leveraged diverse promotional platforms and media channels to launch multi-faceted, multi-level, and comprehensive marketing campaigns rich in content and engagement.
China has become a global powerhouse in luxury tea consumption.
2012-03-30
"Over 90% of tea priced at more than 400 yuan per kilogram is consumed domestically by Chinese consumers, making China the world’s leading nation in luxury tea consumption," said a representative from the China Tea Circulation Association during an interview on March 28. Industry insiders note that this trend stems both from long-standing consumer habits across global markets and from the lack of effective oversight mechanisms for luxury goods within China’s domestic market.
Currently, China ranks first globally in the production of various types of tea, including spring tea, black tea, dark tea, and floral teas. However, the majority of exported tea consists of lower-value-added, mid-to-lower-priced black teas—while the domestic market continues to see a surge of intense speculation and price manipulation surrounding premium and high-end tea varieties."
2012-03-30
Our province is a major tea-producing region nationwide, and the safety and quality of tea products are crucial—not only for the health of tea consumers but also for the overall strength of the province’s tea industry. On the 29th, the Standing Committee of the Provincial People’s Congress approved the "Fujian Province Regulations on Promoting Tea Industry Development," which will take effect on June 1 this year. This makes Fujian the first region in China to introduce local legislation specifically aimed at advancing the tea industry. The regulations stipulate that anyone found selling unsafe tea products will not only have the problematic items confiscated but could also face fines of up to 10 times the value of the goods.
According to statistics, in 2009, our province produced a total of 265,700 tons of tea—ranking first in the country—and achieved a total tea industry output value of 40 billion yuan, once again placing us at the top nationally.
2012-03-30
On the 29th, Fujian Province’s first-ever local legislative project focused on tea industry development—the "Fujian Province Regulations on Promoting Tea Industry Development"—was approved at the 29th session of the Standing Committee of the 11th Fujian Provincial People’s Congress. The regulations will come into effect on June 1 this year.
The regulations address key issues such as formulating tea industry development plans, implementing a tea quality traceability system, standardizing the use of fertilizers and pesticides in tea production, conducting evaluations of premium and high-quality tea products, and introducing incentives and support measures to boost the growth of the tea sector.
Notably, the regulations mandate the establishment of a tea quality traceability system. Local governments at or above the county level are required to gradually build tea safety and quality traceability information service platforms.
2012-03-23
Affected by this year's prolonged rainy and chilly weather, the spring tea harvest in Fuding has been delayed by about 10 days compared to last year. However, based on the initial small batch of spring tea now available at the Min-Zhe Border Tea Flower Trading Market in Fuding City, prices remain largely stable—roughly on par with last year—and some varieties have even seen a slight increase.
By March 21, the Min-Zhe Border Tea Flower Trading Market in Fuding was already buzzing with activity, as tea farmers and traders set up their stalls and kicked off the season’s first round of trading. Though the current supply of spring tea at the market is still relatively limited—only around 3,000 to 4,000 kilograms daily—the majority of the available teas are high-quality Fuding varieties.
Contact Us
Address: Mayang Village, Diandou Town, Fuding City, Fujian Province
Scan to follow our WeChat official account
Scan to access the mobile version
Copyright © Fuding Dongnan Duoqi Tea Industry Co., Ltd. SEO Cityproducts Privacy Policy
Powered by www.300.cn