Tea Market Watch: Can Fuding White Tea Become a Hit?
2012-05-07
White tea? Yes, white tea! Though classified as one of the six major tea categories alongside black and green teas, white tea has long remained relatively low-key—and even somewhat overlooked—within the domestic market. However, in the spring of 2012, the white tea market suddenly came alive as capital from across China began pouring into Fuding, known as "China’s White Tea Hometown." For the first time, the purchase price of fresh tea leaves soared past the 100-yuan mark for every 0.5 kilogram.
"White tea investments are starting to heat up," openly admits Li Buquan, president of the Ningde Strait Tea Industry Exchange Association, who has closely followed the white tea sector for years. He notes that what was once a neglected part of the market has now experienced a dramatic price surge this spring—thanks to the overall rise in tea prices—jumping by more than 30%. This sharp increase has caught the attention of industry players, reigniting interest and momentum in the white tea market.
CCTV documentary "Tea" films the traditional handcrafting techniques of Fuding white tea.
2012-05-07
May 6: Recently, a filming crew from CCTV Channel 9's documentary series visited Fuding to shoot the upcoming large-scale documentary titled "Tea" (provisional title).
At the filming location inside the historic Mei family residence in Bailiu Village, Diandou Town, the crew conducted comprehensive, detailed on-site coverage and interviews with Elder Mei Xiangjing, the inheritor of Fuding White Tea’s time-honored handmade production techniques—a national-level intangible cultural heritage. The footage captured every step of the traditional white tea-making process, including tasks like withering, drying, pile fermentation, and charcoal-roasting.
Bailiu Village boasts a deeply rooted tradition of preserving ancient white tea-making methods, with nearly every household in the village relying on white tea production as their primary livelihood. In May 2011, Fuding’s white tea-making techniques were officially recognized as an intangible cultural heritage.
The "Fujian Province Regulations on Promoting Tea Industry Development" came into effect on June 1.
2012-05-03
On March 31, 2012, the Standing Committee of the Fujian Provincial People's Congress issued an announcement regarding the promulgation and implementation of the "Fujian Province Regulations on Promoting the Development of the Tea Industry." The regulations were adopted at the 29th Meeting of the Standing Committee of the 11th Fujian Provincial People's Congress on March 29, 2012, and have now been officially published. These regulations will come into effect on June 1, 2012.
**Attachment:**
"Fujian Province Regulations on Promoting the Development of the Tea Industry"
(Adopted at the 29th Meeting of the Standing Committee of the 11th Fujian Provincial People's Congress on March 29, 2012)
Article 1: To promote the healthy development of the tea industry…
Southeast White Tea Recruitment Notice
2012-05-03
Due to business expansion, our company is now recruiting the following positions:
Tea Shop Sales Associate:
Job Requirements: Candidates must be between 18 and 40 years old, hold a secondary vocational school diploma or higher, possess a pleasant demeanor and good communication skills, have clear speech, speak standard Mandarin, and demonstrate an outgoing personality. Preference will be given to applicants with prior experience in tea house operations.
Foreign Trade Documentation Specialist:
Job Requirements: Applicants should be proficient in English; preference will be given to those who have passed the CET-4 or higher level exam. Candidates without prior work experience are also welcome, provided they are willing to work hard and are eager to learn.
Job Responsibilities: Preparing customs declaration and inspection documents, processing export tax refunds, handling bank foreign exchange settlements, and more.
Interested candidates may contact us directly at 0593-7977386 or
The 2011 Straits Tea Industry Development Report Launch Event Was Held in Fuzhou
2012-04-26
The launch event for the "2011 Straits Tea Industry Development Report" was held in Fuzhou on April 24. Experts attending the event discussed the latest developments and distinctive features of the tea industry across the Taiwan Strait, offering recommendations to foster deeper cooperation between Fujian and Taiwan’s tea sectors. They also officially released the "Straits Tea Industry Development Report (2011)."
The report highlights that, continuing the rapid growth trend since the 21st century, Fujian’s tea industry maintained a robust pace of development from 2008 to 2010. During this period, the province’s tea plantation area expanded from 189,100 hectares in 2008 to 201,200 hectares in 2010—adding just 12,100 hectares over the two-year span.
Fuding White Tea Culture Promotion Center Established in Shanghai
2012-04-26
Fuding News Network reports (by Li Jian): Recently, the "Fuding White Tea Culture Promotion Center" was officially inaugurated at Shanghai Yirun Tea Industry Co., Ltd. The Fuding Tea Association presented the center with its official plaque, marking it as the largest specialized flagship store in East China dedicated to promoting white tea culture.
The "Fuding White Tea Culture Promotion Center," operated by Shanghai Yirun Tea Industry Co., Ltd., is strategically located within the Difute International Tea Culture Plaza in Shanghai's Zhabei District. Eye-catching signage proudly displays the "Fuding White Tea" brand, and the two-story facility collaborates closely with leading local businesses from Fuding City, offering exclusively their renowned "Fuding White Tea" brand as well as Bai Lin Gongfu black tea.
Zhou Dongxiang, General Manager of the Fuding White Tea Shanghai Trading Center
Half the per capita tea consumption forces Fujian's tea industry to transform and upgrade.
2012-04-26
The "Strait Tea Industry Development Report (2011)," released yesterday, highlights that Fujian's tea industry has continued to grow at a relatively rapid pace in recent years. Despite only modest increases in planting area, the industry’s output value has steadily risen—by more than 30%—demonstrating a clear shift from an extensive, resource-intensive model toward a more intensive, efficiency-driven approach. Industry insiders suggest that declining per capita tea consumption in our province is increasingly pushing the sector to undergo transformation and upgrading.
According to the report, Fujian’s tea garden area expanded slightly from 189,100 hectares in 2008 to 201,200 hectares in 2010—a gain of just 12,100 hectares. Meanwhile, tea production value surged from 7.419 billion yuan during the same period.
Chairman Zhang Zhengku and his Fujian Southeast White Tea Import & Export Co., Ltd.
2012-04-05
Here's the translation:
Photo shows: Zhang Zhengku accompanying tea expert Luo Shaojun (left) as they inspect white tea production at the Fujian Southeast White Tea Import-Export Co., Ltd. base.
From a young age, Zhang Zhengku had always been deeply drawn to military life. In February 1978, through his own hard work and determination, he finally achieved his lifelong dream of becoming a proud member of the armed forces, embarking on a three-year journey as a soldier. He honorably discharged in January 1981. During his time in the military, he consistently excelled, earning commendations three times and even being awarded the title of "First-Class Technical Expert."
Before venturing into the tea business, Zhang Zhengku served as an assistant accountant at the Fuding City Agricultural Bureau, later going on to lead the Fuding Natural Fragrance Tea Factory. Throughout his career, he repeatedly…
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