Chairman Zhang Zhengku and his Fujian Southeast White Tea Import & Export Co., Ltd.
2012-04-05
Here's the translation:
Photo shows: Zhang Zhengku accompanying tea expert Luo Shaojun (left) as they inspect white tea production at the Fujian Southeast White Tea Import-Export Co., Ltd. base.
From a young age, Zhang Zhengku had always been deeply drawn to military life. In February 1978, through his own hard work and determination, he finally achieved his lifelong dream of becoming a proud member of the armed forces, embarking on a three-year journey as a soldier. He honorably discharged in January 1981. During his time in the military, he consistently excelled, earning commendations three times and even being awarded the title of "First-Class Technical Expert."
Before venturing into the tea business, Zhang Zhengku served as an assistant accountant at the Fuding City Agricultural Bureau, later going on to lead the Fuding Natural Fragrance Tea Factory. Throughout his career, he repeatedly…
2012-04-05
At the event, leaders and guests cut the ribbon. Tang Yi, former Deputy Secretary of the Ningde Municipal Party Committee, and Li Buquan, President of the Ningde Straits Tea Industry Exchange Association, unveiled the plaque. Tang Yi, the former Deputy Secretary, delivered a keynote speech, followed by remarks from Li Buquan, President of the Ningde Straits Tea Industry Exchange Association. Chen Xinghua, Chairman of the Standing Committee of the Fuding Municipal People’s Congress and Head of the Fuding Tea Development Leading Group, also addressed the audience. Lin Lici, President of the Fuding Tea Association, spoke next. Zhang Zhengku, Chairman of Fuding Southeast White Tea Import & Export Co., Ltd., gave a welcoming speech. Subsequently, Lin Lici, President of the Fuding Tea Association, presented a certificate to Zhang Zhengku, Chairman of Southeast White Tea Import & Export Co., Ltd.
On March 29, Fuding Southeast White Tea Import & Export Co., Ltd. officially became…
Fujian Fuding Southeast White Tea Import & Export Co., Ltd. Holds 10th Anniversary Celebration
2012-04-01
Fujian Fuding Southeast White Tea Import & Export Co., Ltd. was formerly established as a leading tea enterprise through the integration of three key tea companies in Fuding City. The company boasts an 800-acre organic tea plantation and a green-certified tea food base, with a total tea garden area of 4,000 acres. It also operates three state-of-the-art tea processing plants: Bailin Factory features a current facility size of 5,000 square meters and is equipped with 15 sets of machinery, boasting an annual processing capacity of 250 tons; meanwhile, Baibuxi Tea Factory has a spacious plant area of 16,000 square meters and is outfitted with 20 equipment units, capable of handling 750 tons annually. Notably, Baibuxi Tea Factory is currently the only specialized white tea producer located in Fuding City—the original home of white tea—and it has earned recognition from both the Fujian Provincial Science and Technology Commission and the Provincial Department of Agriculture.
Zhang Zhengku: The First Initiator of the New Century Fuding White Tea Promotion
2012-03-31
From a young age, he was deeply drawn to military life. In February 1978, through his own hard work and determination, he finally achieved his lifelong dream of becoming a proud member of the armed forces, embarking on a three-year journey as a soldier. He honorably discharged in January 1981. During his time in the military, he consistently excelled, earning three commendations and even being awarded the title of "First-Class Technical Expert."
Before venturing into the tea business, Zhang Zhengku served as an assistant accountant at the Fuding City Agricultural Bureau, later rising to become the director of the Fuding Natural Fragrance Tea Factory. Throughout his career, he earned numerous prestigious accolades, including Outstanding Assistant Accountant and Provincial Advanced Worker. Yet, despite this seemingly stable and rewarding life, he couldn’t shake off a growing sense of restlessness—leading him to eventually pursue his passion for tea.
2012-03-31
At the 10th-anniversary celebration of Fujian Fuding Southeast White Tea Import & Export Co., Ltd., marking both the company’s decade-long journey and the grand opening of its new factory, our Chairman Zhang Zhengku was honored with the title of "Pioneer of Fuding White Tea in the New Century." This recognition serves as both a commendation and an inspiring encouragement for our company’s decade-long dedication to promoting Fuding white tea.
Chairman Zhang Zhengku adheres to the business philosophy of "Southeast White Tea: Honesty Builds Trust Across the Globe; Quality Excellence Leads to Healthier Lifestyles," always prioritizing customer satisfaction above all else. By earning customers’ trust through unwavering integrity and delivering the finest quality products coupled with exceptional service, he has steadily strengthened the company’s capabilities—ensuring that more consumers can enjoy safe, high-quality white tea. In doing so, he not only allows people to savor the joy of tea but also helps them embrace a healthier, more fulfilling lifestyle.
2012-03-31
On March 29, the 10th anniversary celebration of Fuding Southeast White Tea Import & Export Co., Ltd., along with its new factory relocation ceremony, was held in Mayang Town, Diandou.
It is worth noting that Fujian Fuding Southeast White Tea Import & Export Co., Ltd. is a leading enterprise integrating tea cultivation, production, processing, R&D, sales, export, and promotion of tea culture. The company has repeatedly earned top honors such as "Tea King" and gold and silver awards in national-level tea quality competitions.
The event was enlivened by an art and calligraphy workshop led by the city’s Federation of Literary and Art Circles. Photo by Lin Haiyun and Liao Shixiong.
"Fuding White Tea" brand achieves remarkable success in its establishment.
2012-03-30
Recently, the Fuding City Tea Industry Development Leading Group Office announced that the city is working diligently to deepen and enhance the cultural significance of the Fuding white tea industry, aiming to unlock its high-value cultural attributes. Efforts are focused on building a robust public brand and distinctive specialty brands for Fuding white tea, while simultaneously strengthening the region's overall brand image. These initiatives have already yielded remarkable results: to date, the city boasts 1 China Famous Trademark, 12 Well-Known Trademarks, 8 Provincial Famous Trademarks, 7 Provincial Brand Products, and 4 Provincial Brand Agricultural Products.
In recent years, Fuding City has leveraged diverse promotional platforms and media channels to launch multi-faceted, multi-level, and comprehensive marketing campaigns rich in content and engagement.
China has become a global powerhouse in luxury tea consumption.
2012-03-30
"Over 90% of tea priced at more than 400 yuan per kilogram is consumed domestically by Chinese consumers, making China the world’s leading nation in luxury tea consumption," said a representative from the China Tea Circulation Association during an interview on March 28. Industry insiders note that this trend stems both from long-standing consumer habits across global markets and from the lack of effective oversight mechanisms for luxury goods within China’s domestic market.
Currently, China ranks first globally in the production of various types of tea, including spring tea, black tea, dark tea, and floral teas. However, the majority of exported tea consists of lower-value-added, mid-to-lower-priced black teas—while the domestic market continues to see a surge of intense speculation and price manipulation surrounding premium and high-end tea varieties."
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