Chairman Zhang Zhengku and his Fujian Southeast White Tea Import & Export Co., Ltd.

　　The photo shows Zhang Zhengku accompanying tea expert Luo Shaojun (left) as they inspect white tea production at the Fujian Southeast White Tea Import-Export Co., Ltd. facility.

　　From a young age, he was deeply drawn to military life. In February 1978, through his own hard work and determination, he finally achieved his lifelong dream of becoming a proud member of the armed forces, embarking on a three-year journey as a soldier. He honorably discharged in January 1981. During his time in the military, he consistently excelled, earning commendations on three separate occasions and even being awarded the title of "First-Class Technical Expert."

　　Before venturing into the tea business, Zhang Zhengku served as an assistant accountant at the Fuding City Agricultural Bureau, later going on to become the director of the Fuding Natural Fragrance Tea Factory. Throughout his career, he earned numerous prestigious accolades, including "Outstanding Assistant Accountant" and "Provincial Advanced Worker." Yet, despite these achievements, he couldn’t shake a growing sense of dissatisfaction with his steady, conventional life. In 1984, riding the wave of China’s reform and opening-up policy, state-owned enterprises began facing increasingly restrictive market conditions for their tea products. Recognizing the shifting landscape, Zhang Zhengku made the bold decision to leave the public sector and embrace entrepreneurship—making tea his primary focus. By 1988, he had secured a significant green tea deal in Zhejiang, worth a total of 80,000 yuan, marking the moment he reaped his first major financial success in business.

　　As his business grew larger and more successful, Zhang Zhengku turned his attention to the Beijing market. In 1992, he moved to Beijing, where, lacking any established connections, he purchased a used car and personally reached out to various organizations—often facing rejection yet persistently engaging with people in a polite and professional manner. Through sheer determination and perseverance, he eventually secured a small space of his own by 1993, marking the beginning of his foothold in the city. From there, his business steadily flourished. As Beijing’s business environment continued to improve, he adapted his strategies accordingly, ultimately solidifying his company’s niche focus on white tea. By 2002, he had officially launched his Southeast White Tea Co., Ltd., successfully transitioning from factory director to chairman of the board.

　　For Beijing residents, black tea, green tea, and floral teas may not be unfamiliar—but when it comes to white tea, few people are actually familiar with it. Yet, despite its relatively low profile, Zhang Zhengku has chosen white tea as his main product line. And for this decision, Zhang Zhengku has his own compelling reasons.

　　In 2001, the variety of tea available in Beijing surged dramatically, prompting Zhang Zhengku’s tea business to urgently rethink its strategy. During his research, he discovered that people in eastern Fujian often relied on locally grown white tea—not seeking medical treatment at hospitals—for ailments like fever, toothaches, and even measles. Meanwhile, medical studies conducted by international experts revealed that tea contains numerous beneficial compounds that not only promote overall health but may even help inhibit cancer cells. These groundbreaking findings left Zhang Zhengku utterly thrilled. Determined to help more customers enjoy both the pleasure and health benefits of tea, a new plan began taking shape in his mind. Despite numerous challenges and setbacks, with the invaluable support of friends, Zhang finally launched his white tea company in 2002.

　　Nowadays, whenever white tea is mentioned, Zhang Zhengku still enthusiastically shares its various health benefits with you—his passionate tone as he describes wrapped tea even conveys his eager desire to promote the idea of drinking white tea for a healthier lifestyle.

　　After 2002, as tea consumption among Beijing residents gradually became more widespread and continued to rise, the number of tea merchants grew steadily—and so did competition, especially when the public developed a particular fondness for teas like Tieguanyin and Pu-erh. As a result, the white tea market is now facing significant challenges.

　　In response, Zhang Zhengku has his own unique strategy. Right from the company’s inception, he adopted a grassroots promotional marketing approach, distributing 500 free samples of white tea to consumers—particularly those with slightly elevated blood pressure or blood sugar levels. He took special care to understand their needs and concerns, then used the feedback and tracking data collected from these initial testers to refine the product. As a result, everyone who tried the white tea quickly came to embrace it, gradually helping the brand build a loyal customer base of its own.

　　While enjoying strong sales domestically, Zhang Zhengku has also actively leveraged modern technology to connect with numerous international friends online. These foreign acquaintances have shown great interest in Zhang Zhengku's white tea, first learning about it through Beijing’s gateway—and then even visiting his production facility to explore the process firsthand. Relying on the exceptional quality of his products and a commitment to honest business practices, Zhang Zhengku has successfully established partnerships with many overseas customers. As a result, his business continues to thrive and grow stronger each day.

　　While thriving in business, Zhang Zhengku remains deeply committed to the health benefits that tea-drinking brings to citizens. Currently, he is advocating for the nation to fund research into the medicinal value of tea, aiming to help more consumers gain a deeper understanding of tea's remarkable health advantages. Meanwhile, Chairman Zhang himself continues to push boundaries in elevating product quality. Under his visionary leadership, all employees at Southeast White Tea have united as one, achieving remarkable milestones and earning prestigious accolades time and again. The company’s products have repeatedly claimed top honors in national tea quality competitions, including titles like "Tea King," Gold Awards, and Silver Awards. Additionally, the company’s white tea has been proudly recognized as a renowned Fujian Province tea. Notably, the company’s white tea has been consistently supplied to the National Committee of the Chinese People's Political Consultative Conference, earning unanimous praise from both committee members and industry experts. Beyond this, the company has earned significant certifications, including Organic Tea Certification, Ningde City’s Well-Known Trademark designation, and the Geographical Indication Certificate for the "Duoqi" brand Fuding White Tea awarded by China’s State Administration for Market Regulation. Furthermore, the company has been endorsed as a trusted tea brand by China’s Three Green Projects and was officially designated as the "2009 Baihao Yinzhen Designated Supplier" by the China Tea Museum. Today, the company proudly stands as a leading enterprise in Ningde City.

　　Chairman Zhang Zhengku, guided by the business philosophy of "Southeast White Tea, Trustworthiness Worldwide; Duqi Quality, Leading to Health," remains committed to putting customers first. By earning trust and loyalty through integrity, he ensures that the company continually strengthens its capabilities—driven by superior quality and exceptional service—so more consumers can enjoy safe, high-quality white tea. This way, while indulging in the joy of tea, customers can also reap the benefits of a healthier lifestyle.