The 2011 Straits Tea Industry Development Report Launch Event Was Held in Fuzhou
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2012-04-26
The launch event for the "2011 Straits Tea Industry Development Report" was held in Fuzhou on April 24. Experts attending the event discussed the latest developments and unique features of the tea industry across the Taiwan Strait, proposed recommendations to foster deeper cooperation between Fujian and Taiwan’s tea sectors, and officially released the "Straits Tea Industry Development Report (2011)."
The report highlights that, continuing the rapid growth seen since the 21st century, Fujian's tea industry maintained a robust pace of development from 2008 to 2010. During this period, the area of tea plantations expanded slightly—from 189,100 hectares in 2008 to 201,200 hectares in 2010, an increase of just 12,100 hectares. Meanwhile, tea production value surged from 7.419 billion yuan to 9.958 billion yuan, representing a remarkable 34.2% rise, while tea output climbed from 247,300 tons to 272,600 tons, reflecting a 10.23% increase—both outpacing the growth rate of tea plantation areas.
The report notes that in recent years, Fujian's tea industry has been gradually moving away from a resource-intensive growth model toward a more efficient, technology-driven approach that leverages the advantages of technological advancements. Notably, tea yields in Fujian’s tea gardens have already reached 1,354 kg per hectare, while the province’s tea sector has maintained an average annual rate of technological progress at 4.8% over the past few years.
Looking at the production of different tea types, black tea output saw a significant surge from 2008 to 2010, rising sharply from 2,765 tons to 13,500 tons—showing an average annual growth rate of nearly doubling each year.
Among them, a batch of mid-to-high-end black teas—such as Jin Jun Mei, Tanyang Gongfu, and Zhengshan Xiaozhong—have been selling exceptionally well, sparking a nationwide surge in black tea consumption. Meanwhile, Fujian's traditionally strong position in oolong tea production remains largely stable, with output rising from 126,300 tons to 147,800 tons. In contrast, green tea production has continued to decline, dropping from 108,300 tons to 102,400 tons.
From the perspective of tea-producing regions, traditional oolong tea hubs like Quanzhou, Zhangzhou, and Nanping all saw slight increases in tea production, while Ningde experienced a significant decline, dropping from 65,900 tons in 2009 to 61,300 tons. As Ningde is the primary region for green tea production, the reduction in green tea output was the main driver behind the overall drop in Ningde's tea yield.
Looking at tea export figures, according to data from the Ministry of Commerce, Fujian province exported a total of 16,100 tons of tea in 2010, valued at $66.677 million—representing year-on-year increases of 3.2% and 16.3%, respectively.
From the perspective of exported tea varieties, the main products include oolong tea, floral tea, green tea, black tea, and white tea. Among these, oolong tea accounted for $43 million in exports, representing 60.9% of the total value of tea exports. In terms of export trade destinations, the key countries and regions are Japan, Hong Kong (China), the United States, Germany, Macau, Malaysia, Singapore, and others. Specifically, exports to Japan reached $25 million, while shipments to Hong Kong (China) totaled $18 million—accounting for 36.24% and 25.11% of the overall tea export value, respectively.
The report also noted that, in terms of tea consumption, per capita tea intake among urban residents in Fujian has been declining steadily year by year. In 2000, urban residents in Fujian consumed an average of 0.67 kilograms of tea per person, but by 2010, this figure had dropped to just 0.33 kilograms. Moreover, according to data from the 2011 Fujian Statistical Yearbook, the technical efficiency of Fujian's tea enterprises stood at only 0.343, while their scale efficiency was 0.796—both figures remain below the national average. As a result, most tea companies in the region need to expand their production scale to achieve optimal resource allocation.
The "2011 Straits Tea Industry Development Report" press conference was jointly hosted by the Fujian Provincial Government Development Research Center, Wuyi University of Fujian, the Tea Science and Economics Institute at Fujian Agriculture and Forestry University, and the Social Sciences Academic Press.
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