Half the per capita tea consumption forces Fujian's tea industry to transform and upgrade.
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2012-04-26
The "Cross-Strait Tea Industry Development Report (2011)," released yesterday, highlights that Fujian's tea industry has continued to grow rapidly in recent years. Despite only modest increases in planting area, the industry's output value has steadily risen—by more than 30%—demonstrating a clear shift from a resource-intensive model toward a more efficient, intensive approach. Industry insiders note that the declining per capita tea consumption in our province is increasingly pushing the sector to undergo transformation and upgrade.
The report reveals that Fujian's tea garden area grew from 189,100 hectares in 2008 to 201,200 hectares in 2010—a modest increase of just 12,100 hectares. Meanwhile, tea production value surged from 7.419 billion yuan to 9.958 billion yuan during the same period, representing a remarkable 34.2% growth. Tea output also climbed from 247,300 tons to 272,600 tons, reflecting an impressive 10.23% rise—both figures outpacing the pace of expansion in tea garden acreage.
Professor Li Minrong from Fujian Normal University believes this indicates that Fujian's tea industry has been gradually shifting away from a resource-intensive growth model toward a more sustainable, technology-driven approach that leverages advancements in innovation. Currently, Fujian's tea plantations have achieved a remarkable yield of 1,354 kg per hectare, and the province’s tea sector has maintained an average annual technological progress rate of 4.8% over recent years. Meanwhile, the quality of Fujian’s teas continues to improve steadily. According to the "Strait Tea Industry Development Report (2011)," per capita tea consumption among urban residents in Fujian has been declining year by year: it dropped from 0.67 kg per person in 2000 to just 0.33 kg in 2010—halving altogether. However, when measured in terms of spending, urban residents’ annual expenditure on tea actually rose significantly—from 29.75 yuan per capita in 2000 to 69.35 yuan in 2009. "Tea industry development is closely tied to consumer trends," noted an industry insider. "In recent years, the traditional, extensive approach to tea production can no longer meet the increasingly sophisticated demands of consumers."
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