White tea has seven wonders—Duoqi reveals them to you, Southeast!
2013-07-10
Fujian Fuding Southeast White Tea Import & Export Co., Ltd.'s white tea—produced, processed, marketed, and exported by the company—boasts seven unique qualities:
1. **Unique Growing Environment**: Grown at the foot of Taibao Mountain, a UNESCO Global Geopark, Fuding Dabai and Dahao tea varieties thrive here under abundant rainfall and nourishing dew. The region’s fertile red, yellow, and purple soils—formed over centuries through natural weathering and erosion—provide the perfect "nursery" for these exceptional teas.
2. **Natural Manufacturing Process**: Crafted without frying, rolling, or fermentation, this tea undergoes a gentle, naturally guided withering process that preserves its delicate flavors and maximum nutritional value. Remarkably, this time-honored technique has been recognized as part of China’s third batch of National Intangible Cultural Heritage listings.
3. **Exquisite Appearance: Silver-Like and Needle-Shaped**: White Hair Silver Needle tea is meticulously handpicked around the "Qingming" festival period, ensuring it captures the finest, silkiest buds adorned with pristine white down.
2013-03-31
At the 10th-anniversary celebration of Fujian Fuding Southeast White Tea Import & Export Co., Ltd., marking both the company’s decade-long journey and the grand opening of its new factory, our Chairman Zhang Zhengku was honored with the title of "Pioneer of Fuding White Tea in the New Century." This recognition serves as both a commendation and an inspiring encouragement for our company’s decade-long dedication to promoting Fuding white tea.
Chairman Zhang Zhengku adheres to the business philosophy of "Southeast White Tea: Honesty Builds Trust Across the Globe; Quality Excellence Leads to Healthier Lifestyles," always prioritizing customer satisfaction above all else. By earning customers’ trust through unwavering integrity and delivering the finest quality products coupled with exceptional service, he has steadily strengthened the company’s capabilities—ensuring that more consumers can enjoy safe, high-quality white tea. In doing so, he not only allows people to savor the joy of tea but also helps them embrace a healthier, more fulfilling lifestyle.
Fuding Beijing Chamber of Commerce: Fuding Residents' Second "Home" in Beijing
2013-01-06
"Today, most Fuding residents in Beijing are already aware of our Fuding Beijing Chamber of Commerce—they’ve come to see it as their second home," said Chen Hengjin, current Supervisor Chairman (and former Secretary-General) of the Fuding Beijing Chamber of Commerce. Over the past three years, the chamber has actively served as a vital bridge, helping Fuding natives in Beijing build a warm and welcoming community.
A Bridge for Local Businesses
"We have established partnerships with several major banks, including China Minsheng Bank, Bank of Beijing, China Construction Bank, and Everbright Bank," Chen continued. "Additionally, we’ve introduced three reputable Beijing-based guarantee companies to our members, offering a range of financial services such as business startup loans, personal credit loans, tripartite joint guarantee loans, and consumer loans."
2012-08-24
On the afternoon of August 19, the "Press Conference on Research Findings of Fuding White Tea's Health and Wellness Benefits" was held in Hangzhou. During the event, five leading domestic research institutions officially confirmed that Fuding white tea possesses remarkable health-promoting and wellness-enhancing properties.
The research project on the health benefits of Fuding white tea was spearheaded by Professor Liu Zhonghua from the National Center for Engineering Research on Utilization of Plant Functional Components at Hunan Agricultural University. It brought together expertise from the National Center for Engineering Research on Utilization of Plant Functional Components, Tsinghua University’s Center for Modernization of Traditional Chinese Medicine, Peking University’s Center for Aging Medicine Research, the Key Laboratory of Tea Science under the Ministry of Education, and the Sub-health Intervention Technology Laboratory of the State Administration of Traditional Chinese Medicine.
Southeast White Tea Recruitment Notice
2012-05-03
Due to business expansion, our company is now recruiting the following positions:
Tea Shop Sales Associate:
Job Requirements: Candidates must be between 18 and 40 years old, hold a secondary vocational school diploma or higher, possess a pleasant demeanor and good communication skills, have clear speech, speak standard Mandarin, and demonstrate an outgoing personality. Preference will be given to applicants with prior experience in tea house operations.
Foreign Trade Documentation Specialist:
Job Requirements: Applicants should be proficient in English; preference will be given to those who have passed the CET-4 or higher level exam. Candidates without prior work experience are also welcome, provided they are willing to work hard and are eager to learn.
Job Responsibilities: Preparing customs declaration and inspection documents, processing export tax refunds, handling bank foreign exchange settlements, and more.
Interested candidates may contact us directly at 0593-7977386 or
2012-04-05
At the event, leaders and guests cut the ribbon. Tang Yi, former Deputy Secretary of the Ningde Municipal Party Committee, and Li Buquan, President of the Ningde Straits Tea Industry Exchange Association, unveiled the plaque. Tang Yi, the former Deputy Secretary, delivered a keynote speech, followed by remarks from Li Buquan, President of the Ningde Straits Tea Industry Exchange Association. Chen Xinghua, Chairman of the Standing Committee of the Fuding Municipal People’s Congress and Head of the Fuding Tea Development Leading Group, also addressed the audience. Lin Lici, President of the Fuding Tea Association, spoke next. Zhang Zhengku, Chairman of Fuding Southeast White Tea Import & Export Co., Ltd., gave a welcoming speech. Subsequently, Lin Lici, President of the Fuding Tea Association, presented a certificate to Zhang Zhengku, Chairman of Southeast White Tea Import & Export Co., Ltd.
On March 29, Fuding Southeast White Tea Import & Export Co., Ltd. officially became…
Zhang Zhengku: The First Initiator of the New Century Fuding White Tea Promotion
2012-03-31
From a young age, he was deeply drawn to military life. In February 1978, through his own hard work and determination, he finally achieved his lifelong dream of becoming a proud member of the armed forces, embarking on a three-year journey as a soldier. He honorably discharged in January 1981. During his time in the military, he consistently excelled, earning three commendations and even being awarded the title of "First-Class Technical Expert."
Before venturing into the tea business, Zhang Zhengku served as an assistant accountant at the Fuding City Agricultural Bureau, later rising to become the director of the Fuding Natural Fragrance Tea Factory. Throughout his career, he earned numerous prestigious accolades, including Outstanding Assistant Accountant and Provincial Advanced Worker. Yet, despite this seemingly stable and rewarding life, he couldn’t shake off a growing sense of restlessness—leading him to eventually pursue his passion for tea.
2012-03-21
On March 15, the launch ceremony for the 2012 Fuding White Tea Promotion Month—themed "Quality Assurance, Honest Business Practices, and Consumer Safety"—was held at Taibushan Sea Specialty Street in Fuding. The event was hosted by the Fuding City Consumer Rights Protection Committee and the Fuding City Tea Association, with Fujian Pinpinxiang Tea Industry Co., Ltd. serving as the organizer. Over 130 representatives from local government officials, industry experts, and consumer advocates attended the ceremony.
During the event, Su Feng, a senior agronomist from the Fujian Provincial Department of Agriculture, and Sun Weijiang, Director of the Department of Tea Science at Fujian Agriculture and Forestry University, delivered keynote speeches titled "The Quality Differences Between High-Mountain Organic Tea and Conventional Tea" and "Analysis and Identification of Key Quality Characteristics in Old White Tea," respectively.
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