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Nine products from Fujian recognized as China's Famous Agricultural Product Regional Public Brands

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2012-03-22

  In the recent Ministry of Agriculture and Rural Affairs’ selection of 100 "China’s Famous Agricultural Product Regional Public Brands," nine products from Fujian Province made the list: Anxi Tieguanyin tea, Duwei Wendan pomelo, Dehua Black Chicken, Pinghe Guanxi Honey Pomelo, Fuding White Tea, Baiya Qilan tea, Fuzhou Jasmine Tea, Liancheng Sweet Potato Chips, and Yongchun Wucheng Mandarin oranges. Fujian Province also became the province with the highest number of products honored nationwide.

  It is reported that, to boost agricultural brand development and advance the growth of the agricultural industry, the Ministry of Agriculture has launched a nationwide initiative to select 100 "China's Famous Agricultural Product Regional Public Brands." The ministry assembled a team of expert reviewers who rigorously evaluated 1,080 candidate brands from across the country, assessing them on criteria such as quality management, market performance, social impact, and overall developmental benefits. After careful deliberation, 100 "China's Famous Agricultural Product Regional Public Brands" were officially recognized.

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