How to choose a tea brand for franchising?
2022-07-11
Today, the tea market is thriving, with business models becoming increasingly diverse and sophisticated. Among these trends, tea brand franchising stands at the forefront of tea retailing and represents the inevitable direction for the industry's growth. However, in this booming tea franchise market, many of our franchisees often lack the expertise to thoroughly analyze and evaluate the strengths and weaknesses of various tea franchise opportunities, leading them to blindly choose less-than-ideal options—and ultimately suffer losses. So, in the realm of tea brand franchising, which advantages are genuine, and which are merely superficial? Let’s take a closer look.
An introduction to aged white tea
2022-07-01
Old white tea is actually white tea that has been aged over time. Generally speaking, white tea stored for five or six years can be considered "old white tea," though tea aged for ten or even twenty years is truly exceptional. As old white tea matures, it undergoes significant changes in its appearance, liquor color, and flavor profile.
2022-06-27
Compared to new white tea, aged white tea has a deeper, darker brownish-black color, while the new tea retains a rich, glossy brown-green appearance. Their aromas also differ dramatically: the fresh tea offers a crisp, invigorating scent, whereas the aged tea exudes a mellow, subtly complex fragrance that’s both refreshing and deeply grounding—clean and pure, with no hint of heaviness or cloudiness.
2022-06-20
Old white tea, also known as White Gold Tea, refers to white tea that has been stored for many years—specifically, within a company’s reasonable shelf-life period, typically ranging from 10 to 20 years. Due to its limited production, old white tea is primarily sourced from the regions of Nanping City, Jianyang City, and Fuding City in Fujian Province, China.
2022-05-24
White tea liquor is created when workers mix white tea and other ingredients with water, then steam the mixture in a brewery’s kettle. The most critical step involves using a residue-removal machine to evenly disperse heat from the crushed white tea remnants, incorporating them into the brewing process. This method enhances the organic integration of white tea’s natural compounds with the alcohol-based ingredients, significantly boosting the efficiency of extracting beneficial components from the tea leaves while preserving their delicate aroma over time. Finally, after careful storage, rigorous testing, and several meticulous production stages, only products meeting stringent quality standards are packaged and ready for sale.
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