[Southeast Talks Tea] Chinese tea is totally trendy!
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Release date:
2022-01-04
Bias often arises from differences in perception.
When it comes to drinking tea, many people naturally assume that tea isn’t a beverage young people enjoy—it’s seen as stuffy and unfashionable. But is this really the case when we look at today’s vibrant youth fashion scene?
01 | Tea, the darling of the fashion world
The fashion of tea first manifests itself in “Scent.” Nearly all well-known fashion brands on the market have released “tea-infused perfumes.” For instance, Hermès once launched a fragrance called Yunnan Dian Gui, inspired by Yunnan Dianhong black tea and the delicate aroma of cinnamon. Then there’s Saint Laurent’s “LIBRE Eau de Liberté,” Infusing white tea with fragrance, it sparks a trendy attitude.
02 | New-style tea drinks are reshaping tea culture
When it comes to the beverages themselves, the trend of premium ready-to-drink teas has surged over the past two years—because the key to their great taste lies in… "Tea base."
The tradition of black tea, the boldness of oolong tea, and the delicate fragrance of white tea ...Young people are drawn to trendy tea drinks precisely because tea offers a rich, multi-layered flavor experience.
03 | Youthful, Fashionable, and Quality Living
As the age of tea drinking continues to decline, young people's perception of tea is shifting.
Nowadays, we can see it on various social media platforms. More and more "tea-savvy youth" are emerging—some delve into the art of tea ceremony, others embrace tea culture as a hobby, while still others enjoy tea for its health benefits. In young people's social circles, drinking tea has become synonymous with sophistication and a high-quality lifestyle.
Data shows that in Beijing, Shanghai, Guangzhou, and Shenzhen Among people aged 20 to 45, 40% have a habit of drinking tea. In the future, over 70% of young people plan to consume tea.
It's fair to say that, to a large extent, young people in China today are increasingly embracing tea. Many people, after trying tea, have expressed their love for it and now aspire to embrace a high-quality lifestyle through tea.
Highly popular among young people "Southeast·Little Gold Nugget"
04 | The Tea Fashion in Chinese Culture
Looking back through history, we find that Chinese tea It has a sense of fashion right "in its bones."
Countless scholars, literati, and scholar-officials have revered tea, leading to the enduring legacy of numerous literary works—such as poems and books—related to tea. For instance, Lu Yu of the Tang Dynasty was renowned for his expertise in brewing and appreciating tea; he devoted his entire life to writing the timeless "Cha Jing," which has been celebrated by generations as the definitive guide to tea culture. "The Sage of Tea."
The methods of tea production are also evolving, with the Tang, Song, and Ming dynasties seeing the greatest variety in techniques. Therefore, there is The saying "Tang brews, Song arranges, Ming steepes."
During the Tang Dynasty, tea was brewed by directly boiling freshly picked tea leaves into a thick, soup-like beverage. Later, the "Jiancha" method—stir-frying tea leaves before brewing—gained popularity among the scholar-official class and literary elites, especially flourishing in the mid-to-late Tang period. Eventually, the "Diancha" method, which was relatively simpler to prepare, gradually replaced Jiancha as the new fashionable way of enjoying tea.
Starting from the Ming Dynasty, the tea-drinking method of directly brewing loose-leaf tea with boiling water became a trend that has continued to this day.
05 | The Chinese Tea Fashion Loved Around the World
Meanwhile, tea also began to gain popularity in the West, and the trend of tea tasting quickly spread—becoming not only a widespread craze but also a symbol of sophistication, most notably exemplified by Britain. "Afternoon Tea."
A century ago, Queen Elizabeth cherished adding a few Baihao Yinzhen tea buds to her black tea—each bud resembling a graceful, white-haired beauty gracefully dancing. She famously dubbed it the "Red-Dressed Beauty," with the Baihao Yinzhen in her cup serving as a symbol of noble elegance. Moreover, these silver needles boast a naturally pristine white hue, a delicate aroma, and a light, refined taste that exudes effortless charm—truly a sight to behold. When paired with black tea, the infusion takes on an even fresher, crisper flavor, leaving a lingering, pleasantly cool aftertaste.
06 | Fashionable Chinese Tea, Global Tea Trends
So, tea should never be labeled as traditional or old-fashioned—on the contrary, tea embodies fashion while deeply rooted in the rich, inclusive, and profound essence of Chinese culture.
As more and more people embrace tea—especially Chinese tea—as a healthy, trendy, and sophisticated lifestyle choice, tea is captivating hearts with its pure and elegant charm.
Chinese culture, embodied through Chinese tea, is truly making its way onto the global stage—and profoundly influencing the world.
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