[Multichoice Culture] The "Fú" Culture in Southeast White Tea
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Release date:
2021-12-27
- Auspicious Culture · Fortune -
The culture of auspiciousness is a tradition deeply rooted in the culture and beliefs of the Chinese nation. 。 During the Tang Dynasty, Cheng Xuanying further explained: "Ji refers to blessings and virtuous deeds; Xiang signifies signs of joy and celebration." This is the earliest interpretation of auspicious culture.
Fu, as a symbol of China's auspicious cultural heritage A belief, a pursuit—these have become deeply woven into the fabric of our lives, manifesting in every moment of daily existence. As the ancients wisely said: "Nothing is worse than lacking fortune; nothing is better than being blessed." For when one possesses fortune, they truly have everything—and indeed, every aspect of life’s smooth sailing can be summed up as "fortune."

Mr. Zhang Zhengku, founder of Southeastern Duoqi, receives blessings and good fortune bestowed by Venerable Guanglin.
- Beautiful Things · Fortune -
The culture of praying for blessings has been passed down through millennia, with deep and enduring roots. "Fu"—meaning "fortune" or "blessing"—symbolizes all that is good in life: peace is a blessing, smoothness is a blessing, health is a blessing, harmonious family relationships are a blessing, successful and virtuous descendants are a blessing, and the ability to live comfortably and work happily is itself a blessing. The very presence of this "Fu" culture adds a touch of aspiration to our daily lives.

Vice President of the Fujian Provincial Buddhist Association, Abbot of Xuefeng Chongsheng Chan Temple in Fujian, and Chief Monk of Fuzhou Qishan Wanfo Temple—Calligraphy Masterpiece by Shi Guanglin
- Tea stored through the four seasons brings fortune —
Tea is a collection of memories from the four seasons—sipping it at any moment allows you to savor the unique flavors each season has to offer. As Mr. Lu Xun once said, "To have good tea and know how to enjoy it is a true blessing."

- Health in tea is a blessing —
Southeastern Tea has uniquely created "Ice White Tea," blending white tea with traditional Chinese medicine to offer tea lovers a healthy, revitalizing beverage.
Mr. Zhang Zhengku said, "White tea is rich in flavonoids, amino acids, and even tea polyphenols—benefits that are clearly visible to everyone. And let’s not forget, the addition of mint to our iced white tea makes it even more beneficial for the body. Mint is exceptionally good for people who drink alcohol frequently, as well as those suffering from colds—it offers remarkable health advantages in both cases."

- The joy of Tibetan tea is a blessing—
People who love drinking Southeast White Tea are in for a delightful reward. The charm and uniqueness of tea lie in its ability to evolve—each variety boasts its own distinct character, with different raw materials and from various mountain regions developing entirely unique flavors over time.
Some teas offer a delicate floral aroma that lingers pleasantly on the palate, while others burst with bold, robust flavors and rich, full-bodied complexity. Even leaves plucked from the same tea plant can yield remarkably distinct tastes, aromas, and brew colors—simply because of variations in brewing techniques or storage methods. You never know—what kind of taste your stash of Southeast White Tea will have today, one year from now, or even ten years down the road.

One chapter holds a universe within itself,
One character, one world.
With a cup of Southeast White Tea,
Carry forward the time-honored culture of fortune!



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