Fuding White Tea advertisement will air during CCTV's "Morning News" segment.

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Release date:

2013-05-20

Hupu Longjing Information Platform, May 19: Recently, reporters learned at the expanded meeting of the Fuding City Tea Industry Development Leading Group that the city plans to invest 7.3 million yuan in launching advertisements for Fuding white tea on CCTV. According to details, the Fuding white tea ads will begin airing daily starting in June during the "Morning News" segment, which is broadcast simultaneously on CCTV-1 and CCTV's News Channel, and will continue through the end of the year. Once launched, these ads are expected to leverage CCTV's extensive reach and loyal audience base, significantly boosting the visibility of both Fuding City and Fuding white tea. Ultimately, they aim to position Fuding white tea—and the region's stunning natural landscapes—as a premier promotional ambassador, helping the product tap into broader markets.

　　Hupan Lake Longjing Information Platform, May 19: Recently, reporters learned at the expanded meeting of the Fuding City Tea Industry Development Leading Group that the city plans to invest 7.3 million yuan in launching advertisements for Fuding white tea on CCTV.

　　It is understood that Fuding white tea advertisements will air daily starting in June, during the "Chao Wen Tian Xia" program—broadcast simultaneously on CCTV-1 and the News Channel—and will continue through the end of the year. Once launched, these ads are expected to leverage CCTV's extensive reach and loyal audience base to significantly boost the visibility of Fuding City and its renowned white tea, positioning them as a premier ambassador for both Fuding white tea and the region's stunning natural landscapes. This initiative aims to open up broader market opportunities for Fuding white tea, helping it gain traction far beyond local borders.

　　Currently, matters and content related to the advertisement are being discussed, and filming is already well underway.

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