Ningde Releases "Opinions on Further Promoting the Development of the Tea Industry"

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2013-07-10

Hupan Longjing Information Platform, July 10: A reporter recently learned from the Strait Tea Industry Exchange Association of Ningde City that the Ningde Municipal Party Committee and Government have issued the "Opinions on Further Promoting the Development of the Tea Industry," setting clear goals for Ningde's tea sector. From now until 2017, Ningde aims to accelerate its transition from a region rich in tea resources to a thriving tea industry hub, fully embracing modern tea production practices. This initiative is expected not only to boost farmers' incomes but also to allocate a dedicated annual fund of 5 million yuan specifically for advancing the tea industry. Notably, the Ningde Municipal Party Committee and Government place immense importance on the growth of the tea industry, with particular emphasis on building strong, globally recognized tea brands.

　　Hupan Longjing Information Platform, July 10: A reporter recently learned from the Strait Tea Industry Exchange Association of Ningde City that the Ningde Municipal Party Committee and Government have issued the "Opinions on Further Promoting the Development of the Tea Industry," setting a clear goal for Ningde's tea sector: From now until 2017, the city will boldly accelerate its transition from a major tea-resource region to a leading tea-industry hub, fully embracing the development of a modern tea industry. This initiative aims to boost farmers' incomes while allocating a dedicated annual fund of 5 million yuan specifically to support the growth of the tea industry.

　　It is understood that the Ningde Municipal Party Committee and Government place great emphasis on the development of the tea industry, with a particular focus on building strong tea brands. Following the release of these "Opinions," Ningde City will prioritize its brand strategy by intensifying efforts in brand creation, promotion, and protection. The city aims to elevate well-known public brands such as "Tanyang Gongfu," "Fuding White Tea," and "Tianshan Green Tea" into globally recognized names, both domestically and internationally. By 2017, Ningde plans to increase the number of "China Famous Trademarks" in the tea sector to 10, while also boosting the number of Geographical Indication Certification Marks to around 15. Additionally, the city seeks to establish 100 agricultural industrialization leading enterprises at or above the city level (including city-level) specializing in tea-related products, with 3 to 5 of these enterprises eventually becoming nationally recognized leaders in their fields.

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