White tea becomes more precious with age—Fuding white tea is selling like hotcakes in the Tianjin market.
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2013-07-18
Hupu Longjing Information Platform, July 17: Recently, reporters from Bohai Morning News visited the Tianjin market and found that Fuding white tea—boasting health benefits and cooling properties as its top selling points—has been experiencing a surge in sales since the start of "Rufu" (the hottest period of summer). Prices range from 100 yuan per jin to nearly 10,000 yuan, with premium varieties like "Wild Tea King" and "Wild White Peony" particularly popular among consumers despite their hefty price tags.
Zheng Jiawang, General Manager of Fuding Lida Tea Company, explains that Fuding white tea is a unique Chinese tea variety distinguished by three key characteristics: its regional exclusivity, naturally crafted production process, and remarkable health benefits. Renowned for its ability to reduce internal heat, alleviate inflammation, and promote overall wellness while enhancing skin vitality, Fuding white tea has long been celebrated as "the world's white tea—made in China, and China's white tea—grown in Fuding." What sets Fuding white tea apart is its distinctive appearance, fully adorned with delicate white downy hairs, along with its exceptional qualities such as being "mellow, fragrant, and bright." Among its standout health attributes, the tea’s potent antioxidant and anti-inflammatory properties make it a popular choice for cooling off during hot summer months. Zheng Jiawang adds, "Traditional Chinese medicine research confirms that, compared to other types of tea, white tea contains the lowest levels of free radicals yet boasts the highest concentration of beneficial flavonoids. These compounds are linked to various health benefits, including lowering blood pressure, reducing cholesterol and blood sugar levels, neutralizing oxidative stress, protecting against radiation, and even offering anti-tumor effects. Moreover, modern medical studies have revealed that white tea also holds significant potential for beauty and wellness, making it a true treasure in both health and skincare."
A reporter from Bohai Morning Post discovered during a field visit that there’s an industry saying: "White tea is tea in its first year, medicine after three years, and a treasure after seven." "These days, people hardly need to worry about old white tea not selling—instead, the real concern is where to find even more aged white tea to meet the growing demand," Zheng Jiawang admitted frankly. He’s clearly eyeing the "health-focused" business opportunity that white tea presents.
"Unlike other types of tea, white tea undergoes only minimal fermentation—no frying or rolling—and offers a delicately subtle aroma when sipped. Its standout health benefits make it its biggest selling point, and it’s especially popular both internationally and in northern China," explains Liu Yongfeng, General Manager of Xinhua Culture Tea City. She adds that Fuding white tea, thanks to its naturally preserved processing method, retains the maximum amount of nutrients inherent in the leaves, making it one of the most authentic, natural, and health-conscious tea treasures available.
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