A Millennial Legacy: A Southeastern Gem

　　“World-class white tea is found in China, and Chinese white tea thrives in Fuding.” Ninety-six percent of the world’s white tea comes from Fujian, while 80% of Fujian’s white tea is produced in Fuding.

　　Fuding white tea has its origins in ancient times, gained fame during the Tang and Song dynasties, and flourished especially during the Ming and Qing periods. Tracing its historical roots, ancient white tea is considered the ancestor of all Chinese teas. Legend has it that more than 4,000 years ago, during the reign of Emperor Yao, Madam Taomu—who lived on Mount Taomu (now known as Mount Taomu)—cultivated and perfected the art of making white tea to heal the sick, thus giving birth to this revered ancient variety. As recorded in Lu Yu’s "The Classic of Tea" from the Tang Dynasty: "Three hundred li east (or southeast) of Yongjia County (modern-day Wenzhou City) lies White Tea Mountain," clearly indicating that the original home of white tea is Fuding, Fujian Province.

　　Fuding is located along the coast of the East China Sea, at the intersection of Fujian and Zhejiang provinces. Within its borders lie the World Geopark and Taibao Mountain, a national 4A-level scenic area, as well as Yushan Island—one of "China's Top Ten Most Beautiful Islands." The city boasts a forest coverage rate of 65%, and its air quality has consistently ranked among the best in Fujian Province. Thanks to its unique geographic and climatic conditions, combined with an exceptionally favorable natural environment, Fuding is perfectly suited for tea cultivation. Here, the region’s renowned tea varieties—Fuding Dabai Tea and Fuding Dahao Tea—have thrived for generations. These high-quality tea cultivars have earned national recognition, officially designated as Hua Cha No. 1 and Hua Cha No. 2, respectively. Notably, Fuding Dabai Tea serves as the benchmark variety for China’s nationally approved tea tree strains. Fuding proudly holds titles such as "China’s Home of White Tea," "China’s Famous Tea Township," and "China’s Tea Culture Capital."

　　To date, Fuding's white tea trade has a history spanning over a century. Renowned for its pristine, natural qualities, Fuding white tea has gained immense popularity overseas—so much so that a popular Qing Dynasty saying went: "When marrying off their daughters, people don’t covet families of officials or nobles; instead, they inquire only about the Peony and Silver Needle teas." By the late Qing and early Republican eras, Fuding white tea had already been exported to 39 countries and regions across Europe and Asia. During the Republic of China period, Zhuo Jianzhou’s seminal work, *Taibushan Quanzhi*, eloquently captured the tea’s global appeal: "Green Snow Sprout, now known as Baihao, is shipped abroad at prices rivaling gold itself." Since entering the new millennium, with the growing international demand for white tea, Fuding white tea now enjoys vast potential for expansion. Today, as a rising star among premium teas, Fuding white tea is increasingly recognized and cherished by discerning connoisseurs for its unique and remarkable health benefits. It has particularly resonated in markets such as Europe, the Americas, and Southeast Asia, earning accolades like those from researcher Luo Shaojun, who aptly described it as "a distinguished family within China’s vast tea community—a hidden gem whose exceptional health-promoting properties are no less impressive than those of wild ginseng."

　　Mr. Zhang Zhengku is dedicated to the research, preservation, and development of Fuding White Tea, earning him the title of "the pioneer of Fuding White Tea in the new century." In 2002, he founded Fujian Fuding Southeast White Tea Import & Export Co., Ltd., a company that boasts a 10,000-mu tea production demonstration base and a 4,800-square-meter factory. With a brand value exceeding 100 million yuan, the company integrates tea cultivation, processing, scientific research, sales, export trade, and tea culture promotion into a comprehensive operation. It has been recognized as a National Demonstration Base for Agricultural Product Processing Industries and was named among China's Top 100 Tea Enterprises in 2013. The company’s flagship products include Fuding White Tea, Green Tea, Jasmine Tea, Oolong Tea, Black Tea, and Specialty Craft Teas.

　　Our company’s products adhere to stringent quality standards, delivering superior quality that has earned us certifications such as QS, HACCP, and ISO 9001 for our quality management system. Additionally, we’ve been certified organic by Switzerland’s IMO and the U.S. NOP, as well as receiving China’s Good Agricultural Practices certification—enabling us to independently export our products worldwide. We proudly offer a range of acclaimed brand products under names like "Duoqi," "Moxiao," "Baixue Xiang," and "Dongnan Yuemingchun," which have repeatedly claimed top honors—including the title of "Tea King"—as well as gold and silver awards in national and Fujian provincial tea quality competitions. These teas have also been recognized as Fujian Province’s renowned brands, earning them a spot among China’s trusted teas endorsed by the China Tea Association through the nation’s “Three Greens” initiative. Moreover, our products have won prestigious accolades such as the "Most Loved Famous Tea" award at the Hong Kong International Tea Fair and the Gold Award for Outstanding Quality at Australia’s China Tea Culture Excellence Awards. Over the years, our products have not only gained widespread recognition and trust from domestic consumers but have also become highly sought after by tea enthusiasts in Europe and North America.

　　Guided by the principles of "Quality You Can Trust, Integrity in Business," the company embraces the philosophy of "Southeast White Tea, Honesty Worldwide, Duqi Quality, Leading to Health," while striving toward the vision of "Green, Healthy, Harmonious, and Sustainable Development." Actively engaged in research on tea culture and the industrialization of the tea sector, the company is steadily expanding its sales channels and tapping into new markets. Currently, it has established direct-operated outlets and distribution networks in cities such as Beijing, Shanghai, Taiyuan, and Xi'an, and has forged long-term, cooperative trade relationships with over 30 countries and regions, including Germany, the United States, and Canada.

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