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Add: Fujian Province - Fuding City - Diantou Town - Mayang Village




1. Love the tea industry, be familiar with the habits of the middle and high-end consumer groups, and be able to invest in the tea industry.
2. Aspiring to engage in the tea industry, have a strong desire for entrepreneurship and confidence in the tea industry; have a sense of responsibility and pioneering spirit, and a strong sense of cooperation.
3. Recognize the multi-national national chain standardization and recognize the “three-way win-win” franchise model and franchise management system.
4. Rich in network resources and good social reputation in the area where the company is affiliated.
5. Have certain financial strength: The operator must have considerable financial strength for the previous store rent, decoration, fixed equipment configuration, first purchase and pre-market investment, publicity expenses, and necessary liquidity.
6. The franchisee must have its own independent storefront and provide proof of property rights or lease. The location should be in the prosperous area, near the first and second-tier commercial streets, office buildings or high-end communities, with good parking conditions and advertising effects.
7. Before the business, you must obtain the relevant legal licenses stipulated by laws and regulations such as business license, tax registration, health permit, etc., and have independent legal person qualifications and shops that meet the standards of “Duoqi” chain system.
8, the franchisee's decoration, furnishings must be based on the drawings and plans provided by the headquarters to carry out a unified storefront VI image decoration, decoration grades in the local industry first-class standards.
9. Staffing: including management personnel, store managers, salespersons, etc., must be trained in a unified operating mode before they can be employed.
10. Have the confidence and long-term investment awareness of establishing long-term partnership with Dodge.


First, the brand franchise

Types of acreage Facade area Decoration Joining gold Margin
flagship store 400㎡or more 8M Main street luxury 5W 3W
Image shop 100-199㎡ 6M Main street Mid-range 4W 2W
Standard shop 80-120㎡ 5M Business district Mid-range 3W 2W
Ordinary shop 40-79㎡ 6M community general 3W 1W
Shop shop 20㎡ 4M Big market Mid-range 2W 1W
Note: The joining fee provides returning services to the franchisees at the company headquarters, including: brand use, decoration design, personnel training, promotional items, and follow-up services for opening services. The deposit will be refunded upon termination of the cooperation.
Flagship store - limited to cities above the provincial capital, located in the urban area, good image, easy parking, influence business circle, high-end crowd attention area, good advertising effect, more than 5 years rental period, representative in the large area.
Image shop - in the city's main core business district, easy parking, influence business district, high-end crowd focus area, good advertising effect, more than 3 years rental period.
Standard shop - the store is independent, the location is good, there are signs, there is a certain economic strength, specializes in many odd products.
Ordinary shop – within the community, serving residents, convenient, low investment, and the living standards of community residents.
Shop-in-store – In the main core shopping malls of the city, there are a lot of people, and the main brand is Dodge.
Second, the regional franchise chain program
According to the population, economic status and total GDP of each city in the country, it is divided into the following four types of cities:
First-tier cities:
Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Tianjin, Chengdu, Shenyang, Dalian, Hong Kong, Macau, Taiwan, etc.
Second-tier cities:
Fuzhou, Xiamen, Hangzhou, Xi'an, Nanjing, Nanchang, Wuhan, Xinyang, Kaifeng, Hefei, Kunming, Changsha, Nanning, Guiyang, Shijiazhuang, Tangshan, Zhengzhou, Changchun, Lanzhou, Zhuhai, Dongguan, Shantou, Foshan, etc.
third-tier city:
handan, Baoding, Changzhou, Ningbo, Wuhu, Huangshan, Suzhou, Quanzhou, Zhangzhou, Longyan, Jiujiang, Zhangzhou, Weifang, Liuzhou, Luoyang, Zhangzhou, Zhongshan, Hanzhong, Wenzhou, Rizhao, Humen, Sanya, Zhangjiajie, etc.
Fourth-tier cities:
Longhai, Zhapu, Yudu, Ruijin, Tongliao, Suqian, Jinhua, Yuxi, Yangzhou, etc.


Types of Development Plan Initial fee Margin
First-tier city 6~20 30W 15W
Second-tier cities 4~15 20W 10W
third-tier city 3~9 15W 8W
Fourth-tier city 2~5 10W 5W

Description: The contracted single store, regional, counter, shop in the store to join, the contract period is: three years. The franchise and margin are charged at one time.


Joining process

Joining procedure
1. The applicant through the multi-Qi joint development department consultation and joining procedures to understand the requirements, standards and conditions of the head office for the new store.
2. The applicant submits the following information to the Dodge Development Department.
  (1). "Doqi join application form";
  (2). A copy of the applicant's ID card;
  (3). Pre-selected location map of the storefront; pre-selected floor plan of the storefront; pre-selected photos of the street where the storefront is located; pre-selected storefront doors and in-store photos.
  (4). Evaluation of the status and consumption needs of the tea industry in the market where the company is affiliated.
3. Duoqi joins the development department to review and sign the opinion. After agreeing, according to the company's unified regulations, it will reply within 3 working days to agree to join.
4. After the approval of the Affiliate Development Department and the signing of a formal contract, after the completion of the contract procedures, the franchisees shall decorate the storefront according to the unified terminal visual standard under the guidance of the planners.
5. After the decoration of the store, it is required to pass the experience and accept the operation, and the operation is allowed; if it is unqualified, it shall be rectified within a time limit.
6. Duoqi issued a variety of certifications and honorary certificates, authorized to join the operation.

Join flow chart